Intel® IREP Platform

I led the end-to-end redesign of the Intel Retail Edge Program platform, a large web experience used to train and engage retail associates around Intel products and technologies. I was responsible for the design from the initial UX assessment and interactive wireframes through full UI design, responsive behavior, final assets, and developer handoff.

The platform included a large amount of content and many page types spanning learning, promotions, rewards, product education, and account tools. I designed the experience across desktop, tablet, and mobile, creating a clear and consistent system for navigation, content hierarchy, forms, cards, modules, and interactive elements.

I also created a reusable design system and developer-ready documentation, including detailed specifications and code-related callouts. I worked closely with project managers and developers throughout implementation, reviewing staged builds and refining details to keep the final product aligned with the design while accounting for technical requirements.

RESPONSIBILITIES

Product Design, UX Assessment, User Flows, Interactive Prototyping, Visual Design, Design System, Developer Handoff